{"id":4798,"date":"2020-01-31T19:17:48","date_gmt":"2020-02-01T00:17:48","guid":{"rendered":"https:\/\/mediapraxis.net\/?p=4798"},"modified":"2022-05-20T09:57:23","modified_gmt":"2022-05-20T14:57:23","slug":"marketing-de-memes","status":"publish","type":"post","link":"https:\/\/mediapraxis.net\/en\/marketing-de-memes\/","title":{"rendered":"Marketing de memes: \u00bfes valioso para tu marca?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4798\" class=\"elementor elementor-4798\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4b5d23 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"e4b5d23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9482db\" data-id=\"c9482db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee9ab1 elementor-widget elementor-widget-text-editor\" data-id=\"dee9ab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Las audiencias buscan contenido que se alinee con la forma en que usan la plataforma, y \u200b\u200ba menudo, eso quiere decir: memes.<\/p><p>\u00bfEso significa que tu marca deber\u00eda incorporar memes en la estrategia de redes sociales? La respuesta depende de tu audiencia y la voz de tu marca. Por ejemplo, <a href=\"https:\/\/gestion.pe\/peru\/como-puedo-saber-a-que-generacion-pertenezco-segun-mi-ano-de-nacimiento-millennials-centennials-baby-boomers-generacion-x-generacion-alfa-nnda-nnlt-noticia\/\">Millennials y Generaci\u00f3n Z<\/a> son algunos de los mayores consumidores de memes. Entonces, si tu marca comercializa con estos p\u00fablicos, vale la pena explorar el marketing de memes.<\/p><p>Describimos algunas consideraciones para analizarlas antes de agregar memes a tu contenido de redes sociales.<\/p><h4><span style=\"color: #000000;\">Memejacking<\/span><\/h4><p>\u00abMemejacking\u00bb, o usar memes ya populares para sus propios mensajes, es una forma segura y efectiva de comenzar a usar memes. Estos memes ya son bien conocidos y fomentan f\u00e1cilmente el engagement a trav\u00e9s del gusto y el intercambio.<\/p><p>Para usar memes de manera efectiva, la puntualidad es clave. Las marcas se arriesgan a verse fuera de tendencia si usan memes obsoletos o usados \u200b\u200ben exceso. Adem\u00e1s, las marcas deben evaluar completamente el significado o el potencial de un meme para evitar el riesgo de ofender al p\u00fablico o comprometer la reputaci\u00f3n de la marca.<\/p><h4><u><\/u><span style=\"color: #000000;\">Meme Derechos de autor<\/span><\/h4><p>Muchas marcas evitan los memes porque los derechos de autor a menudo no est\u00e1n claros. De hecho, las leyes de copyright est\u00e1ndar se aplican a los memes, pero eso no significa que cada vez que un meme sea publicado signifique una violaci\u00f3n. Recomendamos una cuidadosa investigaci\u00f3n y consideraci\u00f3n antes de explorar memes, y quiz\u00e1s asesor\u00eda legal si es necesario.<\/p><p>Esperamos que hayas disfrutado acerca del marketing de memes. Media Praxis puede crear la estrategia que tu marca necesita, cont\u00e1ctanos a:\u00a0<span style=\"color: #32ade0;\"><a style=\"color: #32ade0;\" href=\"mailto:comunicaciondigital@mediapraxis.net\">comunicaciondigital@mediapraxis.net<\/a><\/span>\u00a0o\u00a0ll\u00e1manos al (01) 441 1901, recuerda que puedes seguirnos en Facebook o LinkedIn como Media Praxis Peru.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Las audiencias buscan contenido que se alinee con la forma en que usan la plataforma, y \u200b\u200ba menudo, eso quiere decir: memes. \u00bfEso significa que tu marca deber\u00eda incorporar memes en la estrategia de redes sociales? La respuesta depende de tu audiencia y la voz de tu marca. Por ejemplo, Millennials y Generaci\u00f3n Z son [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"categories":[57],"tags":[],"class_list":["post-4798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing de memes: \u00bfes valioso para tu marca?<\/title>\n<meta name=\"description\" content=\"Las audiencias buscan contenido que se alinee con la forma en que usan la plataforma, y \u200b\u200ba menudo, eso quiere decir: marketing de memes.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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